Location:

Novi Sad

Work permit:

Russia / Russia

Education level:

Высшее / Higher

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PR and marketing specialist, event manager, editor, copywriter

Work experience:

Mendeleev University of Chemical Technology, Moscow
Expert – Rector`s PR adviser

– Creation of a specialized PR department and team, development of global PR strategy and image programme for the Mendeleev University
– increasing of media presence (+32% for the quarter), raised the University in the information openness ranking of russian universities (+7 positions)
– publication of interview with new rector on the front pages “Rossijskaya gazeta”
– establishment of official accounts in new social media
– reviving of the university newspaper

03.2022 – 06.2022

Work experience:

“Trust” bank, Moscow
Chief information officer

– Management of the bank’s communication policy, tone of voice
– large media projects (annual press conference, press tour to Saint Petersburg, interview CEO for key business and specialized media)
– preparation of analytical material for the annual media report
– anti-crisis PR
– author of the calendar design

08.2020 – 04.2021

Work experience:

Post Bank, Moscow
Chief communications officer

– Successful regional PR-campaigns (starts of new products,regional branch expansion)
– organisation of CEO interview series to promote bank in major business summits (Saint Petersburg economic forum and Far Eastern forum)
– creation of special image and charity projects (children’s magazine special edition, digital projects on financial literacy with key media)
– maintenance of CEO accounts in social networks
– author of the corporate gifts design

07.2019 – 07.2020

Work experience:

Alfa Bank, division of Central Russia, Nizhny Novgorod
Chief regional communications and marketing officer

– Information and promotional support of FIFA-2018 (all media promotion and events in central region of Russia)
– PR and advertising the biggest russian fest of electronic music Alfa Future People (3 festivals over 3 years: 2014-2016)
holding a road show of shareholders in the division
– implementation of an annual theatre seasons in Volga region
– organized promotion of mortgage centres in the Volga region (Samara, Russia, Nizhny Novgorod)
– supervision of the bank’s charitable and social activities in the regions (scholarship programme for Nizhny Novgorod Lobachevsky University students, annual historical and art exhibitions)
– inhouse PR projects (strategic sessions and conferences for employees, team building, corporate portal and magazine)
– author of illustrations for corporate magazine and advertising leaflets

01.2012 – 06.2019

Different companies
from media executive editor to chief communications officer (newsroom agency PressInc – radio-electronic enterprise Frunze – international insurance company Allianz – Sberbank – logistic company First Logistic).

1996 – 2011

Key skills:

Skills in building communication strategies, managing the company’s tone of voice, high copywriting skills
part of a cross-functional team, teamwork and standalone skills, managed a team of 10 individuals, ability to work in crisis mode, advanced level of creativity and art skills (design, illustrations, printmaking)

Edicuation:

Lobachevsky State University of Nizhny Novgorod (UNN). Faculty of history and international Relations, specialist degree program, the topic of the diploma – Development of the mass media, 2001

Edicuation:

Kosygina State University. Faculty of Design; education course “Painting and drawing”, 2020

Additional information

I speak Russian (C2), English (B2) and Serbian (B1). My technical skills are
МS Office, Outlook, Lotus Notes, SAP, Google Workplace, Photoshop, Lightroom, Adobe Illustrator, Figma, Corel Draw, Medialogia, Integrum, Scan-Interfax.