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Experience level:
More than 5 years
Education level:
Bachelor
Languages:
Russian: Native
English: A2
Results-driven Marketplace Manager with 5+ years of experience growing e‑commerce categories from zero to 2 millions euro in monthly revenue. I combine hands‑on analytics (Share of Advertising Spend 5–7%, profitability 25–30%) with strong operational and team coordination skills. I don’t just run campaigns — I build systems that let businesses scale wit
Responsibilities:
– Analytics & Sales Growth:
Analysis of competitive environment and consumer demand. Monthly revenue growth of 5–10% through price adjustments, promotions, advertising campaigns, and introduction of new seasonal categories. Unit‑economics calculation. From 2024 to 2026 exclusively managed the home appliances and sports equipment category.
– Advertising & Promotion:
Setup and management of internal marketplace advertising campaigns (search, auto‑ads). Budget control and performance tracking. Adherence to sales plans and SAS (Share of Advertising Spend) targets, continuous improvement of CTR.
– Assortment & Content Management:
Creation and optimization of product listings on Wildberries/Ozon (titles, descriptions, attributes, infographics). Ensuring 100% completion of mandatory fields to maximize search visibility.
– Reviews & Ratings:
Coordination with the reputation manager on strategies for handling negative feedback. Utilized tools such as Wildberries “Djem” subscription and review‑for‑points programs. Monitored customer satisfaction, reduced negative feedback by 15% after implementing new strategies, and minimized post‑holiday negativity.
– Logistics & Document Flow:
Weekly coordination of shipments, monitoring inventory levels at marketplace warehouses, preventing both stockouts and overstock.
– Team Management:
Coordinated junior specialists and content managers, assigned tasks for photo shoots and design, and monitored deadlines.
Achievements:
– Launched the home appliances category from zero to 10 million RUB in 1.5 months (one product listing)
– Increased sales volume by 20% in 2025 (adjusted for category growth) by expanding the assortment matrix
– Introduced 3 new products per month to identify top performers; average revenue per listing reached 10 million RUB
– Key performance indicators for home appliances: SAS 5–7%, profitability 25–30%
– Successfully accelerated listings in the sports equipment and air fryer categories
– Managed A/B‑tier products with the core principle: all items must be top‑sellers generating maximum revenue
– Trained and onboarded new employees
– Closed December 2025 with 200 million RUB in revenue across managed categories; profitability 25%, SAS 6%
Worked with category B and C. Developed sales strategies and cleared slow‑moving inventory.
Skills
Marketplace Management
Wildberries, Ozon — full cycle. Product launches from zero to ₽10M+, advertising (SAS 5–7%, profitability 25–30%), unit‑economics, inventory control.
Analytics & KPIs
Revenue growth 5–10% monthly, competitive analysis, forecasting, reporting in Google Sheets / Excel.
Team Coordination
Task management, deadline control, training and onboarding new employees, cross‑functional collaboration.
Tools
Bitrix24, Google Workspace, Telegram, Notion.
Languages
Russian (native), French (B1), English (A2), Chinese (HSK 1).