Experience level:
More than 5 years
Education level:
Languages:
Russian
English
Serbian
LIIS
Job: Product marketing lead (MENA)
+ Built and executed MENA market-specific marketing strategies for the company’s office space management, building automation and IoT products: Simple Office, Simple Service and Simple Home;
+ Established and optimized the lead generation for b2b and b2c business streams using a combination of PPC, SMM, SEO, content, email and event marketing channels. As a result – stable CPQL <2% of LTV. Streamlined all the product- and marketing related processes within my responsibility.
+ Executed the market research, competitor analysis and customer interviews to identify, scope, and develop market-specific product features.
+ Developed the knowledge base and content library (decks, product demo videos, explainers, etc.) for sales and marketing teams.
Years of work: 04/2023 – 09/2024
InsightScout
Job: CEO/Co-Founder
+ Building the best computer-vision based solution for sports video analytics.
+ Responsibilities: sales and marketing, product management, recruiting and team leadership, fundraising
+ Achievements:
The working prototype from scratch in 8 weeks after the idea of a product popped up
Went through early-stage acceleration in US (4thly) and raised pre-seed funding round
Established strong partnerships within one of the most conservative markets in the world
Years of work: 2018 – 2021
LIPT Soft
Job: COO, CBDO
+ Transformed a core-banking contractor to a successful multidimensional fintech company focused on mobile, web development, and low-code process automation for the banking industry, achieving revenue growth x4, earnings growth x4,5, headcount x6.
+ Established a corporate venture studio with focus on mobile gaming apps and sportstech.
+ Responsibilities: building new products from scratch and product leadership covering the discovery and delivery cycles, establishing a strong decision-making system, based on transparent communication and understandable financial metrics, establishing an effective recruiting system and team structure,
Years of work: 2018 – 2021
Bank Saint Petersburg PJSC
Job: Product analyst → Product manager
+ Established and maintained a transparent data collection and decision-making system, based on e2e product metrics (e.g. customer's LTV in top-tier Russian bank (~2,4 M clients);
+ Launched 2 new non-banking b2c products (insurance marketplace and travel portal) and led the product development (product vision, strategy, roadmaps, managed backlog, etc.)
Years of work: 2016-2018
Saint Petersburg State University of Economics
Specialisation: Asset management
Graduation year: 2012
Product manager with 8+ years of experience launching and scaling tech products in fintech, low-code process automation and IoT. Proven track record in developing and executing GTM and marketing strategies, leading distributed cross-functional teams and driving product growth. Native Russian speaker with a professional level in English, French and conversational level of German and Serbian.