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Product manager | BDM

Belgrade
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Location:

Belgrade

Birthday date:

16/06/1985

Experience level:

Education level:

Incomplete higher

Languages:

Russian

English

About

Dear Hiring Manager,

Welcome to an experienced Product Manager and Business Development Manager. My experience in product management, strategic development and working with key partners allows me to successfully solve the problems of bringing new products to the market and business development.
During my professional career, I have been engaged in:
– Development and implementation of product strategies;
– Analysis of the market and competitive environment;
– Product lifecycle management from concept to implementation;
– Formation and implementation of marketing strategies;
– Development of distribution and building partnerships;
– Interaction with cross-functional teams (development, marketing, sales, logistics);
– Setting tasks and managing a team to achieve business goals.

I will be happy to discuss the possibility of cooperation and tell you how my experience and skills can be useful to your team.

Best regards,
Roman Bagaev

Work experience

IT-holding Fplus (Marvel Distrubution)
Job: Business Development Manager
Key tasks:
– Pricing and maintenance of “Smart climate” products: humidifiers, purifiers, heaters, fans, and air conditioners (80+ SKUs). Exclusive distribution of Smartmi, Deerma, TCL, Kyvol, Hysure, Evapolar.
– Search, launch, and full commercial justification of new brands and products.
– Direct contracts and shipments to key partners: M.Video, DNS, Technopark, reStore, iPort, RBT, Citilink, Ozon, Wildberries, Yandex, X5, Auchan, Leroy Merlin, and more.
– Maintaining turnover within 45 days.Results:
– Category expansion from 45 to 80 SKUs, increasing partner reach.
– Sales growth by 46%, margin increase by 14%.
– Secured key partner agreements for expanded shipments and assortment.
– Lot sales and exclusive purchases for key clients.
Smartmi ranked 2nd in air humidifiers (GFK, 2022).
– Introduced Deerma and Evapolar, handling pricing and market entry.
Years of work: 03/2022 – 12/2024

Aquaart (Innotech LLC)
Job: Product Manager, Category Manager
Key tasks:
– Development and implementation of a product category development strategy (200+ SKUs)
– New product launches, market analysis, assortment rotation
– Procurement forecasting, pricing, logistics control
– Development and implementation of marketing campaigns, sales growth through promotion
– Optimization of business processes, reduction of production costs
– Creation of technical documentation, product presentations, team trainingResults:
– Launch of 4 new product series, sales growth of 12%
– Production optimization: 20% reduction in production costs
– Expansion of the range, increase in sales by 8%
– Introduction of goods in Leroy Merlin, growth of representation in DIY networks
– Promotions that provided +15% to sales in all channels
– Highly appreciated product presentations and technical documentation by management and partners
Years of work: 08/2021 – 12/2021

No Limit Electronics (Satellite Company LLC)
Job: Project Manager, Promotion Manager
Key tasks:
– Promotion of own brands via 4000+ partners, retailers, and marketplaces.
– Full cycle of marketplace entry, creating business processes.
– Competitor analysis, listing optimization, and packaging updates.
– Advertising strategy, budgeting, and marketing activity defense.
– Process optimization and department systematization.
– Retailer collaboration for assortment expansion and sales growth.
– Packaging design, photo content, and presentation materials.
– Organization of exhibitions, seminars, webinars, and negotiations.Results:
– 250% marketplace turnover growth, stable sales in 2 months.
– Loyalty program launch, +45% sales of DVB-T2 receivers.
– Marketing campaigns boosting target group sales by 20%.
– Full restyle of packaging and listings, high ratings.
– Creation of a photo studio, content standardization.
– Bitrix.24 automation project development.
– Entry into federal retailers, product expansion.
– Employment record entry for marketplace contributions.
Years of work: 07/2019 – 08/2021

ONKRON (BMGROUP LLC)
Job: Product Manager, Promotion Manager
Key tasks:
– Production and sales planning
– New market search, negotiations with Chinese factories
– Assortment formation for B2B/B2C in Russia, Kazakhstan, Amazon (USA, Europe)
– Quality control, handling complaints and claims
– Product improvement proposals
– Marketing coordination, listing, and presentation creation
– Organizing trainings, seminars, and webinarsResults:
– ONKRON entered the top 3 TV bracket manufacturers in Russia
– New model range launched, generating 35% of turnover
– Entry into DNS, M.Video, Merlion; production and supply control
– Full ONKRON rebranding (logo, brand book, packaging, POS materials)
– Contracts with factories from Hong Kong exhibitions
– Bitrix24 launch and workflow systematization, training videos
– Organized participation in major Moscow & St. Petersburg exhibitions
– Created 20+ product videos (from script to final production)
– Managed design team, optimized department workflows
– Developed and implemented assortment councils for orders and new products
Years of work: 08/2018 – 07/2019

ONKRON (BMGROUP LLC) Job: Head of Sales Department Key tasks: – Development and implementation of pricing and discount policy – Organization and control of the work of the sales department – Analysis and systematization of the client base – Control of receivables and payables – Development of a motivation system for managers – Participation in exhibitions and recruitmentResults: – Launch and integration of CRM for sales automation – Restructuring of the department, closure of the branch to increase efficiency – Turnover growth of 15% monthly compared to last year – Transition from distribution to KRON’s own brand 10% increase in KRON sales, transition from NB – Conclusion of contracts with large retailers (DNS, M.Video, Merlion) Years of work: 01/2012 – 07/2018

Edicuation:

Dmitry Lazarev, Business Coach
Faculty: Facilitation. How to lead a group to make a joint decision
Specialisation: Team Leadership
Graduation year: 2024
National Research University Higher School of Economics (OpenEdu)
Faculty: Project Management by V. Anshin
Specialisation: Project Manager
Graduation year: 2022
National Research University Higher School of Economics (OpenEdu) Faculty: Marketing management by I. Lipsits Specialisation: Marketing manager Graduation year: 2019

Key skills:

Pricing
CRM
Making presentations
Sales skills
Teamwork
English language
Sales Team Training
New Product Development
Brand development
Market analysis
Sales Development
Analysis of the competitive Development strategy
Negotiating
Sales Management
Organizational skills
Brand promotion
B2B Sales
Team Management
New Product Launches
Project Management
Concept development

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