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Experience level:
More than 5 years
Education level:
Master
Languages:
Russian: Native
English: C1
Serbian: A1
Senior Product Manager with 8+ years of experience in product development, strategic marketing, and P&L management across the industrial machinery, distribution, and automotive sectors. Proven track record in launching new product lines, optimizing supply chains, and driving business growth through data-driven decision-making. Over 15 years of success in B2B and B2C sales, including commercial account management, key account development, and business development. Adept at leading cross-functional teams, managing high-value contracts, and executing go-to-market strategies in international environments. Passionate about creating scalable business solutions and driving operational excellence. Open to new opportunities Product/Project/ manager roles. Ready to relocate, no relocation support required. Feel free to email or dm me. The main industries: Industrial Machinery Manufacturing and Distribution, Automotive E-mail: artem.s.anisimow@gmail.com
Product Development & Strategy:
– Spearheaded product range expansion and successfully launched 4 new products over 3 years.
– Developed and executed comprehensive 3-year strategic marketing plans, incorporating monthly P&L analyses, SWOT assessments, 4P marketing framework, and competitive benchmarking.
– Grew division revenue to €3.2M with €1.1M profit over 3 years.
– Initiated spare parts sales for construction and agricultural machinery (JCB, Perkins, CAT, Carraro, Kubota), now comprising 30% of total company sales.
Program & Project Management:
– Led cross-functional initiatives across marketing, IT, finance, procurement, and warehousing to align with strategic goals.
– Collaborated with IT to develop 5 custom CRM reports, improving task monitoring by 25%, boosting on-time delivery by 15%, and reducing daily meeting time by 50%.
– Managed 3 direct reports and 30 indirect reports; conducted technical sales training for 20+ team members, contributing to 50% YoY growth in targeted departments.
Commercialization & Marketing:
– Organized international presence at Bauma exhibitions, handling vendor negotiations, booth design, and POS materials; generated 250% ROI annually and 100+ new leads per event.
– Boosted online visibility via SEO, AdWords, catalog UX redesign, and joint content development; reached 40,000 monthly users with 20% conversion rate.
– Partnered with suppliers to list 75,000 SKUs and 35 brands on the website, growing eCommerce revenue from €0 to €400K in 2 years, with 25% margin and 150% ROI in year one.
Procurement & Supply Chain Optimization:
– Designed an automated procurement system, reducing processing time by 60% and error rates by 40%.
– Streamlined end-to-end supply chain and inventory processes, achieving a 2–4 month stock turnover.
– Built and managed a supplier network of 20+ partners across China, Turkey, UK, India, Poland, Italy, etc.
– Built and expanded a dealer network from 0 to 15 regional partners, increasing product line sales by 60% and improving profit margins by 10% within one year, using performance-based incentives and dealer training.
– Developed a product filter system and revamped online content, increasing site traffic to 10,000 monthly users and doubling conversion to 20%, by applying keyword analysis and user engagement strategies.
– Managed 3 major product categories with 3,000 catalog items, launching multiple product enhancements that met evolving market needs, using customer feedback, technical spec reviews, and lifecycle planning.
– Managed $2M+ worth of strategic accounts, resulting in a 250% increase in sales over 2 years, by building strong C-level relationships and tailoring solutions for power generation customers.
– Designed and executed yearly sales plans for key accounts, improving financial planning and margin control, using OKRs tracking and alignment with Cummins HQ.
– Led onboarding and continuous training for regional sales teams, increasing efficiency and alignment with group-wide targets, by delivering structured product and process education.
– Drove B2B/B2C spare parts sales, expanding Bosch distribution network and growing revenue across Russia.
– Supported digital sales channels and e-commerce initiatives, enhancing customer reach and service levels.
– Built and maintained strong relationships with distributors, dealers, and service centers.
– Managed B2B and B2C sales of Hyundai vehicles, achieving quota targets and expanding regional client base.
– Developed negotiation and customer relationship skills, building foundation for future key account management.
Product management Project management Strategic Marketing P&L Analysis Market Analysis Pricing Strategy Sales Management E-commerce Optimization Negotiation B2B&B2C Sales