Experience level:
Education level:
Languages:
Russian (native)
English (B2)
IDF Eurasia, Moscow, Russia
The online alternative lending service Moneyman is among the top 3 alternative lending services in Russia (part of the IDF Eurasia fintech group). The company’s website receives 2.3 million visits per month and has over 160,000 loyal clients every month.
Marketing Manager
November 2020 – September (3 years and 11 months)
• Over the past two years, I optimized placements in performance channels, increasing the number of acquired loans by 20% while reducing the cost per acquired customer by 10%.
• Launched a Yandex display advertising campaign: Managed a $30,000 budget, developed strategy and creatives, supervised the launch, and analyzed results. Increased new loan conversions by 42% from users who viewed the advertisement.
• Initiated the development of the referral program: projected to save $20000 for attracting 1000 clients. Achievements so far include setting up accurate analytics collection, designing the interface, outlining A/B testing cycles, handing over the first test for development, and collaborating with the CRM-marketing team to establish timely client communications.
• Led the process of revamping the loyalty program. Conducted competitor analysis, consulted industry experts, and collaborated with analysts for customer segmentation by LTV. Presented the loyalty program concept to the CEO, CMO, and CPO.
Defined the goal to increase retention from 1 to 2 loans by 5 percentage points and to raise the maximum number of loans per person by 27%.
• Systematized designer workflow: Improved the process of setting design tasks, increasing designer performance by 1.5 times.
Advertising Agency “Prodvizhenie”, Nizhny Novgorod, Russia
An advertising agency that specializes in promoting small and medium-sized businesses. Business areas: IT outsourcing, medical clinics, e-commerce, legal services, etc.
PPC Specialist
July 2019 – November 2020 (1 year and 5 months)
• Managed PPC campaigns: Set up, launched, managed, optimized, and scaled campaigns in Yandex Direct and Google Ads. Utilized Yandex Metrica and Google Analytics for goal setting, report generation, and improving advertising efficiency.
• Handled multiple clients: Managed 7-10 clients simultaneously, working with budgets ranging from $3,000 to $10,000.
• Enhanced media planning and reporting: Improved processes for creating media plans and monthly reports, earning positive client feedback and increasing loyalty.
• Optimized advertisement creation: Utilized Yandex Commander and Google Editor to speed up work processes by 2 times.
State University of Nizhni Novgorod named after N.I. Lobachevsky (UNN)
Bachelor’s degree
International Relations and World History
2012-2016
Yandex School of Data Analysis
Digital Marke-ng Manager Professional Training Course
2021-2022
Working with advertising platforms: Google Ads, Meta, Yandex Direct, Telegram, VK.
Strategy development: qualitative and quantitative research, business and competitor analysis, A/B testing, working with frameworks: CJM, JBTD, Lean Canvas.
Understanding of marketing and product metrics: СTR, СPC, CPA, CAC, ROI, LTV, ARPU. Implementation and using analytics systems and software: Google Analytics, Appsflyer, Yandex Metrica, AppMetrica, Adriver, Tableau.
Cross-Functional Collaboration: Working closely with SEO, CRM, PR, Product, and Legal teams.