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HeadHunter
The leading job board and recruitment platform in the CIS
Product Marketing Leader (Oct 2019 – now)
● Increased the paying clients base of Applicant Tracking System (ATS) x10 through a comprehensive marketing strategy focused on attracting qualified leads and engagement of existing clients.
● Build the product awareness via communication and content strategy across business, HR, social media, partnerships and brandformance channels for providing audience value proposition and product benefits.
● Increased by 250% converted traffic through SEO.
● Increased the metrics of customer loyalty and satisfaction (NPS) +20% by informing customers about product features updates.
● Enhanced funnel metrics from awareness to retention through continuous growth hacks and sales process initiatives.
● Developed and implemented of 10+ Go-to-Market strategies of new product features for increasing the paying clients base and engagement of existing ones.
● Equip the sales team with essential sales enablement assets across all stages of the buyer journey.
● Manage marketing investments and flows in a manner that achieves a 100% ROMI.
Yandex Moscow, RU
A technology and Media services giant in the CIS
Marketing Communications Team Leader (Sep 2018 – Sep 2019)
● Increased the number of subscribers to the Kinopoisk HD streaming service by 30% through advertising content across reach and performance channels.
● Launched App Store Optimization (ASO) of the mobile app Kinopoisk which led to 15% organic share increase.
Mobile Marketing Team Leader (Jun 2015 – Jun 2018)
● Increased +200% the number of downloads of the Auto.ru mobile apps and +150% in-app calls (target action) in Yandex.RealEstate mobile apps through advertising in performance channels, video ads, CPA-networks, ASO, distribution via mobile browsers, and pre-installs on the mobile devices. The Auto.ru app repeatedly ranked among the top applications on AppStore and Google Play.
● Implemented and launched a push-notifications system within the applications, resulting in a 15% increase in user retention.
Senior Marketing Manager (Jan 2013 – Jul 2015)
● Increased +10% the month-to-month user acquisition for Yandex.Mail and x5 installations of Yandex.Disk cloud storage through advertising campaigns and landing page experiments
● Developed and implemented an internal email delivery system for all Yandex services, resulting in increasing user retention from 5% to 25%.
● Provided marketing support for the relaunch of the Yandex.Mail application in a manner that propelled it into the top 5 rankings on both App Store and Google Play.
Product Manager (Mar 2012 – Dec 2012)
● Oversaw user onboarding in launch of Yandex.Browser achieving user retention rate of over 70% within 2. week
● By implementing a farewell page after uninstalling Yandex.Browser regained 15% of users.
Digital Marketing Manager (Oct 2008 – Mar 2012)
● Increased installations of localized browsers such as Internet Explorer, Opera, and Firefox by tenfold through effective promotion.
● Enhanced the internal banner advertising system for Yandex’s own products by introducing new ad placements and implementing new targeting methods, resulting in significant increases in impressions and click-through rates.
Marketing Strategy | Go-to-Market | Growth Hacking | Jobs to be done (JTBD) | Amplitude | Google Analytics | Google Ads | OKR | Figma | Tild
2020, British Higher School of Design Moscow, RU
Brand Management and Digital Communications
2009, Financial University Moscow, RU
Master’s Degree, Marketing and Management
Product Marketing Manager: B2B | SaaS | HRTech. The main focuses of my work are:
creating and implementing comprehensive marketing strategies, product positioning and
messaging, go-to-market strategies, sales enablement, pipeline acceleration.
