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Experience level:
More than 5 years
Education level:
Higher
Languages:
Russian: Native
English: B1
Serbian: B1
Experienced team leader and project strategist with 20 years of expertise in retail, public, and office space development, as well as customer service innovation. I lead projects end-to-end – from concept and design to operations – creating environments that are both functional and customer-focused.
Launch of a 2GO coffee shop from scratch – concept development, design, location scouting, development of brand identity and menu, sourcing of products and equipment, launch.
Full-cycle management – from obtaining permits to connecting delivery services.
• Reached break-even in 6 months.
• 5-star rating on Google Maps.
Implementation of additional customer services at gas stations, including through digital channels:
• customer experience research, identifying growth points
• development and testing of customer value hypotheses
• implementation of additional services at gas stations
Managing a pool of partners for service delivery:
• searching for and attracting partners, including rental of retail spaces, property, and land
• conducting tenders for selection of partners and service providers
Key achievements
Development and implementation of the “Drive Cafe outside gas stations” project:
• design and launch of cafes and coffee points in company offices
• design and launch of cafes and business lounges in sports arenas (Gazprom Arena St.
Petersburg, G-Drive Arena Omsk)
Head of Retail Space Development 2016-2021
Development and implementation of cross-functional projects in category management, merchandising, marketing, design, and construction.
Coordination, monitoring, and evaluation of regional branches’ activities in retail space management.
Development of design solutions for gas station + store + cafe formats.
Implementation of a retail space management system at the federal level (over 1000 stores):
• format standardization, development and monitoring of merchandising standards
• analysis of retail space efficiency
Key achievements
Development and implementation of the project “Renovation of sales areas at 200 gas stations”:
• concept and design project development
• project team leadership / construction supervision / commissioning of sites
Winner of Gazprom Neft’s “Best Result” corporate award – “Management Flagship”
Lead Specialist in Retail Space Management 2013-2016
Monitoring and approval of design solutions for gas stations at the construction and renovation stages.
Development of federal-level BTL campaigns and supervision of their implementation.
Key achievements
Development and implementation of the new gas station format “Super-M” at the federal level (modular format with flexible planning based on location and micro-market)
Development and implementation of the POSm-book for the network:
• creation of creative concept / project team leadership
Development of retail concept for a chain of convenience stores:
• tender for development of communication strategy and brand identity, preparation of technical assignment
• store format development / design of retail equipment, supplier sourcing and ordering / development and implementation of planogram system
Project Manager (store openings and renovations) 2011-2013
Implementation of rebranding of a chain of stores
Supermarket concept development:
• defining key business processes and work methodology
• development of retail equipment, zoning, planograms, navigation
Development and implementation of supermarket opening/renovation projects:
• project budget planning and control / contractor sourcing, equipment ordering
• operational management and construction supervision (retail equipment, construction and
installation works, lighting, ATL, BTL), commissioning
Key achievements
Creation of supermarket concept in collaboration with JDV design bureau (Netherlands) http://www.josdevries.eu/
Construction/renovation of 8 supermarkets – area from 350 to 1500 m2
Head of Retail Space Management Department 2008-2011
Development and implementation of merchandising standards
Development and implementation of planogram system (sales area, department, point of sale) Analysis of retail space efficiency
Design and launch of new stores
Key achievements
Development and implementation of the “Self-service store” concept – selection and design of retail equipment, sales technology development, planogram creation
Senior Manager, Retail Space Management Department 2001-2008
Development of display standards for product groups and categories Planogram creation
Staff training
Project Management (from concept to launch) Retail Design Office Space Design and Development Business Process Optimization Operational and Administrative Management Vendor and Contractor Coordination Permitting and Regulatory Compliance Customer Experience Design Multichannel Service Integration (offline + digital) Brand Concept Development Cross-functional Team Leadership Budgeting and Cost Control Strategic Planning and Execution Market Research and Location Analysis Merchandising and Planogram Development Startup and Entrepreneurial Operations