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Experience level:
Education level:
Bachelor
Languages:
Russian: B2
English: Native
I’m an SMM and creative marketing specialist with a passion for storytelling, research, and building meaningful brand identities. I love diving into trends, studying audience behavior, and turning insights into content that connects — emotionally and strategically.
Over the past few years, I’ve worked with projects in tech, psychology, real estate, and education — both in Russian and international markets. I combine creativity with structure: I can brainstorm big ideas and also build systems, reports, and clear workflows that make them happen.
What makes me stand out is curiosity and ownership — I always look deeper, ask the right questions, and treat every project as my own.
• Developed full-scale SMM strategy focused on brand awareness and trust building in the mental health niche.
• Created content plans for Instagram and Telegram, including scripts for Reels and expert materials for collaborations with psychologists.
• Built visual storytelling style reflecting calmness and empathy.
• Launched interactive formats (Q&A, polls, challenges) that increased engagement by 45% within 3 months.
• Monitored analytics (ER, reach, retention) and adjusted content strategy accordingly.
• Developed and executed content strategy for Instagram, LinkedIn, and Telegram aimed at attracting English-speaking investors.
• Produced video content (shorts, Reels) and collaborated with designers to ensure a premium, international visual style.
• Analyzed content performance and audience insights to refine strategy for lead generation.
• Increased inbound leads through organic content by 30% within the first two months.
• Led and coordinated daily team operations, managing two subordinates and ensuring on-time delivery of 90–100% of all assigned tasks.
• Developed and implemented content strategies for Telegram, TikTok, and other platforms — boosting engagement and reach metrics through strong storytelling and visual consistency.
• Supervised photo and video production cycles — from scriptwriting and shooting coordination to editing and publishing optimized content.
• Built and maintained a structured knowledge base, organized documentation and analytics reports.
• Introduced digital tools and process automation to improve internal workflow efficiency.
• Ensured quality and consistency across all brand materials and social media communication.
• Built and managed social media presence for a U.S. project helping people with disabilities find employment.
• Created campaigns for inclusion awareness using storytelling and user-generated content.
• Collaborated with PR team on media publications and partnership outreach.
• Adapted brand communication tone for Western audiences across Instagram, Facebook, and LinkedIn.
• SMM Strategy & Content Planning — developing brand strategies, tone of voice, and visual concepts across tech, lifestyle, and creative industries.
• Creative Direction — generating ideas for Reels, storytelling, digital campaigns, and collaborations.
• Copywriting (EN/RU) — writing engaging, authentic texts that build connection, drive engagement, and strengthen brand identity.
• Trend Research & Insights — deep research of social media trends, audience behavior, and creative formats.
• Community & Influencer Marketing — building communities, finding and managing influencers and brand ambassadors.
• AI Tools Proficiency — experienced with ChatGPT, Midjourney, Opus, Claude, Firefly, Gling, Kling and other AI tools for creative and strategic work.
• Visual Production — content creation using Canva, CapCut, Adobe tools; participation in photo/video production processes.
• Analytics & Optimization — analyzing performance metrics, identifying insights, and formulating hypotheses for content growth.