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SMM| REELS producer, content creator

Belgrade
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Location:

Belgrade

Birthday date:

09/11/2025

Experience level:

3-5 years

Education level:

Bachelor

Languages:

Russian: Native

English: B1

About

SMM-специалист и продюсер Reels с сильной насмотренностью и опытом работы в beauty, fashion, lifestyle и премиальном сегменте. Умею адаптировать контент под локальные рынки, вести несколько соцсетей одновременно (Instagram, Facebook, TikTok.
Разрабатываю эстетичный визуал, создаю вирусные и вовлекающие Reels, формирую tone of voice брендов и комплексные SMM-стратегии. Последний год фокусировалась на создании и продюсировании вирусного контента, умею писать интересные необычные сценарии, анализировать тренды и адаптировать их, а не просто копировать чужие ролики.
Управляю вовлечённостью и повышаю ER: создаю контент, который вызывает активность, удерживает внимание и повышает интерес к бренду. Опираюсь на аналитику, оптимизирую форматы, тестирую гипотезы, повышаю сохранения, досмотры, комментарии и ER как по подписчикам, так и по охвату.
Работала с аккаунтами от 19 тыс до 400 тыс подписчиков, создавая контент, который привлекает, удерживает и конвертирует аудиторию.

Work experience

Content manager | SMM | Reelsmaker

MartaFeschuk | Koloristika

Daily Stories management (10–15 per day): storytelling, polls, interactive content
• Shooting and editing photo/video content
• Creating Reels in a premium studio aesthetic, averaging 300–400K views each; trend research and adaptation, working with models
• Publishing posts, following the content plan, organizing giveaways
• Working with a premium audience of 300K+ followers

Education:

RTU MIREA MIREA - Russian Technological University

Faculty: Institute of Management Technologies

Specialisation: innovation management

Graduation year: 2019

Key skills:

SMM & Content
• Development of SMM strategies
• Monthly content planning
• Reels concepts and storytelling
• Writing scripts for Reels and Stories
• Creating content rubrics and systemizing content
• Brand tone of voice development
• Engagement and ER (Engagement Rate) management
• Visual development for premium accounts

Reels Production
• Generating viral ideas
• Full cycle production: concept → script → shooting → editing
• Building a niche-specific visual aesthetic
• Working with trends and Reels analytics

Content Skills
• Photo and video shooting
• Editing and color correction
• Storytelling and content funnels

TOOLS

Notion · CapCut · Canva · Excel · AI content-generation tools · ChatGPT

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