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Hardworking SMM Specialist leveraging 6 years of marketing experience. I always vote for honest and transparent marketing, I try to be a middlegirl in building a trusting and helpful relationship between the business and the audience. Because of my experience in content creation and success with organic growth, I know not only HOW to do, but WHY to do anything on social media.
My goal is to completely immerse myself in the project I’m working on, so that I can comprehend all the small details, capture changes, and convey the company’s values to the audience. I favor a systematic approach to social media management, known as long-term work, over a temporary implementation of short-lived trends. I believe that it is impossible to successfully develop social networks without constant analytics.
Thanks to my professional skills, I’ve been able to increase the number of company’s accounts followers by 11000 with minimal advertising costs, as well as increase online store visits and sales revenue by over 85% YoY. These achievements make me feel proud and I am dedicated to improving my results and helping projects grow and reach their audience.
Offering excellent time management skills, team-oriented mentality, effectively working unsupervised and quickly mastering new skills. I am working on improving my English skills by learning every day, and I really enjoy it. To become fluent in English is my objective for this year.
If you’re seeking for a social media specialist who respects corporate values, knows how to build relationships with audiences, and drive a project to measurable success, I’d love to chat with you. 🙂
– Pult.ru | Pult Electronics (Russia, Cyprus, Dubai)
– SMM Lead
– Responsibilities and achievements:
1) Increased organic social media followers by 11,000 and increased online store sessions from social media by 86%, transactions by 87% in 11 months through audience and competitors analysis, SEO optimizing, systematic content marketing, audience objection handling, and Hunt’s Customer Awareness Ladder warm-up.
2) Analyzed key metrics to evaluate effectiveness and provided regular reports to
management.
3) Recruited, trained and onboarded SMM staff; supervised their work, evaluated results and
made recommendations for improvement.
4) Created content calendars for upcoming campaigns (sales, master classes, professional
exhibitions, etc.) and managed daily posting schedules.
5) Researched trending topics relevant to target audiences and created engaging content
accordingly.
6) Set up, audit and optimized company pages within each social media platform to increase visibility of company’s social content and audience’s involvement.
7) Redesigned social media content to make more user-friendly, adding creative touches,
photos and self-made videos.
8) Monitored and engaged with followers on various social media platforms, including
Facebook, Instagram, YouTube, VKontakte, and Telegram.
9) Used tools such as Google Analytics, Yandex.Metrika, Livedune, Target Hunter, TGStat and mobile apps for editing video and photos.
– Aug 2022 – Sep 2023
– EMI Saint Petersburg (Saint Petersburg)
– Social Media Specialist
– Responsibilities and achievements:
1) Performed the full cycle of content creation from content plan to publication; copywrited all texts for social media, advertising and e-mail sendings; created photos, landing pages,
graphics and videos for social media and advertising campaigns.
2) Implemented paid advertising campaigns on Meta Ads Manager and VK Ads.
3) Achieved an organic increase in Instagram audience by 13,000, in VK by 2500.
4) Achieved the goals of CPL of 350 rubles and CPC of 16 rubles and held this price for 3 years (till Meta gone out from Russia).
5) Created proposals for service and product strategies based on marketing data.
6) Maintained an organized library of images and videos used in campaigns across multiply
social media channels.
7) Organized live streams with experts to engage with followers online.
8) Used tools such as Google Analytics, Yandex.Metrika, Adobe Photoshop, Adobe Lightroom, Videopad, Canva, SMM Planner, Livedune, Target Hunter and mobile apps for editing video and photos.
– Nov 2018 – May 2022
– Freelance
– Social Media Specialist; Instagram Ads Specialist
– Responsibilities:
1) Created content for clients’ social media accounts, including photography, videography, copywriting, posting, and key metrics analysis.
2) Set up Facebook and Instagram ads, analyzed campaigns effectiveness, optimized ads by cost per target action.
– Saratov State University named after N.G.Chernyshevsky
– Institute of Philology and Journalism
– Specialist in Russian literature and Russian language; philologist
– 2013
– High School Of Target By Dmitry Rumyantsev
– Advertising
– Facebook&Instagram Traffic Manager; VKontakte Traffic Manager
– 2020
Social Media Management, Social Media Advertising, Content Management, Content Editing, Content Marketing, Copywriting, Audience Segmentation, Audience Analysis, Competitors Analysis, Content Strategy, Video Editing, Reporting & Data Analysis, Brand Awareness, Time Management, Team Oriented Mentality