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UI/UX Designer

Novi Sad
Added: 12.02.2026
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Location:

Novi Sad

Birthday date:

08/07/1990

Experience level:

More than 5 years

Education level:

Master

Languages:

English: B1

About

You don’t have time to micromanage design. You need someone who takes your goal (“boost conversions,” “simplify checkout”), figures out the details, and delivers a product that works.

That’s what I do. I specialize in complex systems — CRM platforms, multi-step flows, dashboards with multiple user roles — and turn them into interfaces so clear, users don’t need instructions.

Every pixel earns its place. Every decision is backed by data — analytics, user behavior, testing. The results speak for themselves: +35% conversions, 30% checkout rates, systems that scale without breaking.

𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵:

🔹 SaaS & B2B platforms with complex workflows — I simplify dashboards, CRM systems, and multi-role interfaces.

🔹 E-commerce businesses losing sales at checkout — I identify friction points and redesign flows that convert.

🔹 Service providers (telecom, printing, delivery) with complicated ordering processes — I make complexity feel simple.

🔹 Corporate & media platforms drowning in content — I structure hundreds of pages for effortless navigation.

𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲:

✅ 𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗲𝘃𝗲𝗿𝘆 𝗱𝗲𝘁𝗮𝗶𝗹
I take your business goal, figure out all the moving parts, and deliver a complete system. You focus on your business. I handle the design.

✅ 𝗜 𝗹𝗼𝘃𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀
CRM with 5 user types? Checkout with 10 steps? Dashboard with 50 metrics? I specialize in making the complicated feel simple.

✅ 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗱𝗲𝘀𝗶𝗴𝗻
Every project starts with research: users, competitors, analytics, business goals. I apply UX frameworks (Value Proposition Canvas, Journey Maps, Personas) to design solutions backed by insights — not assumptions.

✅ 𝗗𝗲𝘀𝗶𝗴𝗻𝘀 𝘁𝗵𝗮𝘁 𝘀𝗰𝗮𝗹𝗲
I build design systems, not one-off screens. Your product stays consistent as you add features, create content, or enter new markets.

✅ 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄
I use AI for competitor research, user analysis, custom illustrations, and conversion-focused copy — faster delivery without sacrificing quality. When your project needs something new, I don’t say “I don’t know how.” I say “Give me a day.”

✅ 𝗦𝗺𝗼𝗼𝘁𝗵 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻
Regular updates, on-time delivery, clean Figma files with complete specs. I stay involved during implementation to ensure pixel-perfect execution.

𝗣𝗿𝗼𝘃𝗲𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:

🖨️ 𝗕𝟮𝗕 𝗣𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺
Developed a full online service for an offline printing house—price calculators, layout checks, personal account, mobile application, delivery management. This replaced manual calculations and scheduling chaos: conversion 30%, bounce 8%, orders processed much faster.

📱 𝗧𝗲𝗹𝗲𝗰𝗼𝗺 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿
Conducted research and completely redesigned the site of a home internet and mobile operator, focused on mobile‑first design, simplified the order through step‑by‑step forms and introduced personalization. Result — +35% orders of services and a 46% increase in site quality.

🌐 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿
Transformed an outdated site into a clear “chat assistant” with four key actions (connection, payment, tariffs, support) and supplemented it with an Android application for managing services. Simplifying the scenarios increased the flow of applications by 130%.

🍽️ 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗮𝗳𝗲 𝗦𝘆𝘀𝘁𝗲𝗺
Designed a self‑service system for corporate cafés: kiosk terminal, order tracking screen, barista panel and multi‑language back office. Queues shortened, users started to actively use the service, and the solution scales easily across different offices.

𝗠𝘆 𝗣𝗿𝗼𝗰𝗲𝘀𝘀:

1️⃣ Discovery — Study users, competitors, business goals
2️⃣ Strategy — Map user flows, create wireframes
3️⃣ Design — High-fidelity UI, design systems, prototypes
4️⃣ Handoff — Complete specs, developer support
5️⃣ Optimization — Post-launch analysis and improvements

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗬𝗼𝘂𝗿 𝗨𝗫?

If your product is losing users due to complexity, or you need full-cycle design without hand-holding, let’s talk.

Work experience

UI/UX Designer

WebMover

Sep 2012 - Present

• Launched and led projects for mobile operators, internet providers,
printing companies, delivery services, and self-service kiosks.
• Conducted client negotiations, prepared contracts and project
specifications, managed timelines and budgets.
• Created interfaces that boosted order conversions.
• Developed design systems and UI kits for large-scale products.

UI/UX Designer

Ginger Grandpa

Jun 2021 - May 2022

• Worked on projects for Yandex, VKontakte, and the Higher School
of Economics, creating landing pages, gaming applications, and
educational platforms.
• Successfully adapted to tight deadlines by implementing Kanban
boards in Notion for task distribution.

UI/UX Designer

Parol Media

Nov 2013 - Feb 2020

• Created websites for Igor Ashurbeyli (personal branding,
commercial real estate, charitable projects, corporate sites).
• Developed minimalist UIs focused on user convenience and easy
content maintenance.

UI/UX Designer

IT Sfera

Apr 2014 - Oct 2017

I tackled projects in diverse fields—educational platforms for medical
universities, web apps for cashier systems, landing pages for
construction firms, etc.

Education:

Tauride National University named after V.I. Vernadsky

Faculty: Biochemistry

Specialisation: Master of Science (MS),

Graduation year: 2012

Key skills:

UI/UX Prototyping
Mobile Applications Design
Responsive Web Design
Design Thinking
Wireframing
UX Writing
User-centered Design
AI Tools
Heuristic Evaluation
Information Architecture
Visual Communication
UX Research
Competitive Analysis
Usability Testing
User Experience Strategy
Journey Mapping