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Yandex/ Toloka, UX lead, 2021-2023
Key results:
Launching of international market research function from scratch;
20+ projects, 230+ interviews with international IT B2B potencial clients in 20+ countries
– Analysis and segmentation of AI market (Machine Learning and Data Labelling segments);
– CX/ UX/ UI/ CJM/ JTBD/ NPS and market research for international markets;
– B2B recruitment of IT specialists all over the world;
– interviewing IT specialists of top ecom companies: Data Scientists, ML engeneers, IT leads, Product heads, etc.;
– workshops for international product teams;
– sales support (10+ deals concluded with large international companies);
Sber, 2020-2021, CX/UX Research Lead, corporate segment
Key results: 40+ projects, 10+ facilitation sessions, 5+ meetups.
CX World award 2021 for cx culture development.
– Leading of Moscow corporate cx research team;
– CX/UX/UI/CJM/JTBD and market research projects;
– Design thinking session and workshop facilitation;
– CX culture: internal meetups, external communications, Coaching research methodology for product owners;
VTB Bank, Director, product and client research department, 2018 – 2019
Key results: 4 quaterly based CSI/NPS reports, 40+ projects.
– UX/ UI/ CJM market research projects;
– CX research and metrics: CSI and NPS (inhouse full cycle, SPSS);
– Research budget planning for all bank departments;
ALIBABA.COM (RU), 2017 – 2018, Senior UX Researcher, International UED team
Key results:
Taobao, Tmall, Aliexpress brand relaunch in Russia;
Workshop for the headquaters team in Hangzhou;
– UX/UI/CJM and Market research;
– Market analysis: Competitor envronment in Russia and abroad;
– Insights and cross-cultural studies;
Ipsos, 2011 – 2017, Senior Consultant
Key results: “Employee of the 2016 year” for the large scale international CJM projects for top clients;
– Project management of international projects;
– Leading a project group;
– Workshop facilitation;
– Focus group and in-depth interviews moderation;
– Desk and Quantitative research;
– Online methods: mobile ethnography, forums, social listening
Key clients: Sandoz/Novartis, Berlin Chemie, Sanofi, Nestle, Mars, Danone
– 15+ years of all types of reseach projects and methodologies;
– Management of large scale international projects;
– AI/ Machine learning and Data Labelling market analysis;
– Interviewing and recruitment of hard to reach audiences: International/ B2B, IT specialists, decision makers;
– Market segmentation and analysis;
– International work experince in distributed teams;
– Facilitation of design thinking sessions, online and offline;
– Teaching experience (5 years), PhD studies
– Journalism, pr, copywriting, diverse publications
– International studing experience (MA Lancaster University, Sociology);
University of Lancaster, Sociology, 2002
Thank you for your attention to my СV
About me:
– sociological education (MA with merit from Lancaster University)
– 10+ work experience in all types of research, workshops, marketing
– 5+ experience in leading a research team (Kaspersky, Sber, Ipsos, Alibaba).
Resume: https://www.linkedin.com/in/svetlana-svilenok-03ba1669/
During last 2 years in Yandex:
– launched international B2B IT/ML qualitative research in Toloka from scratch (250+ interviews with potential foreign customers, 20+ countries)
– developed a segmentation of the ML market, personas, a map of stakeholders and everything necessary to understand new markets;
– conducted 10+ UX studies of a technically complex product,
3+ website studies, all with foreign participants;
launched a sales stream (sales via cash desks), 10+ deals with major European customers (for example, ING).
Now I’m looking for new opportunities for realisation:
– international projects
– with the possibility of working from a Serbian or other European office
I love complex, non-standard tasks, international markets, conducting workshops, passionate about qualitative research, but I also actively use quantitative research in my work.
