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UX/UI design lead

Belgrade
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Location:

Belgrade

Birthday date:

30/03/1988

Experience level:

More than 5 years

Education level:

Higher

Languages:

Russian: Native

English: C1

About

A design leader with 15+ years of experience creating digital products across web, mobile, and enterprise environments. Specialized in AI-driven EdTech, complex UX/UI systems, and cross-functional product development. Skilled in building and leading design teams, establishing scalable processes and design systems, and shaping product vision. Brings a strong foundation in branding and visual identity, enabling cohesive product experiences from strategy and UX to final look & feel. Combines strategic product thinking with hands-on execution in UX/UI, DesignOps, and team leadership.

Work experience

Head of Design

Aracor AI

Sep 2024 – Feb 2025

✦ Relaunched the company’s product branding, delivering a complete identity package including logo, color palette, typography, motion graphics, social media templates, and a new website.
✦ Refreshed the product’s UI look & feel, elevating interface quality to a go-to-market standard and strengthening overall product perception.

Head of Design

Constructor

Feb 2021 – Sep 2024

✦ Built an international design department from the ground up during a major relocation period: hired and led a team of 10 designers across 3 countries, established processes, pipelines, a design system, tools, rituals, PM/Engineering collaboration, mentoring practices, and a high-quality design culture.
✦ Developed the visual concept for the company’s EdTech ecosystem and implemented it as a unified design system used across 7 products.
✦ Conducted qualitative research to support the prototyping of an AI authoring interface for university educators and other creators of educational content, with several components included in the production pipeline.
✦ Created identity materials including typography, color palette, key visuals for products, and website assets.

Co-Founder & Design Director

GLYF

Dec 2014 – Feb 2021

✦ Served as founder and design director for six years, combining roles of designer, strategist, and marketing/PR specialist while leading the studio’s creative direction and operations.
✦ Earned multiple professional awards, including CSS Design Awards, Awwwards recognitions, and Tagline Awards; secured the studio’s presence in major industry rankings such as Tagline Top-100 and Ruward Top-20.
✦ Design-directed branding, marketing websites, and digital product UX/UI for dozens of clients across multiple industries.

Digital Art Director

DDVB

Jun 2013 – Nov 2014

✦ Served as a Designer and Art Director for the agency’s digital products, delivering UX/UI solutions across a range of client projects.
✦ Redesigned the agency’s website, improving structure, visual language, and user experience.
✦ Contributed to the agency’s identity refresh, providing direction and input on typography and visual system updates.

Visual Designer

SapientNitro

Sep 2012 – Jun 2013

✦ Served as Lead Designer for the agency’s digital products, delivering UX/UI solutions and creative concepts for integrated digital advertising campaigns.
✦ Mentored a junior designer, supporting skill development and improving team output.

Education:

University of Hertfordshire

Faculty: Graphic Design & Illustration

Specialisation: Graphic Design

Graduation year: 2012

Key skills:

— Design Leadership & Operations
— AI, EdTech & Complex Systems
— UX/UI Design
— Web & Front-End Adjacent Skills
— Creative, Strategy & Communications