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Experience level:
More than 5 years
Education level:
Bachelor
Languages:
Russian: Native
English: B2
I have 6+ years of experience in marketing and communication design. Including 3+ years of experience at VK, where I create visual concepts, campaign creatives, and digital materials across multiple channels.
Responsibilities:
– Developed and evolved the brand’s visual ecosystem, ensuring a consistent visual language across all communication channels
– Designed and executed marketing campaigns: created key visuals and adapted them for digital and offline channels (banners, motion, outdoor)
– Developed creative design concepts for special projects and offline activations (VK Fest, seasonal campaigns, pop-up spaces)
– Designed landing pages and marketing websites
Built and maintained a visual content system for social media (320K+ audience)
– Designed and visualized product collections (merch, apparel, accessories) from concept to final SKU
– Prepared production-ready files (print, packaging, POS materials), quality control
– Used AI tools
– Collaborated with cross-functional teams and external contractors: task setting, review, and quality control
Responsibilities:
– Development of creative concepts for corporate gifts, souvenirs and merch. Which included: creating a design concept, searching for components, calculating the cost, and describing the project
– Design of packaging and printing products
– Conducting presentations of creative concepts
– Creation and introduction of a new product range on the company ‘s website
– Searching for suppliers, negotiating with them
– Search for new products, innovations, new trends, market analysis
– Coordination of production workers during project implementation, management of a group of assemblers
Achievements:
– In a team of 5 designers, my designs won more than others in the competition for implementation
– Replacing the head of the design department during his absence
Responsibilities:
– Visual support of marketing communications: creation of banners, social media visuals, and website graphics
– Design and development of corporate gifts and merchandise (concepts, visualizations, packaging)
– Website content design and updates using WordPress, Tilda, and Nethouse (layouts, visuals, structure)
– Development of packaging and printed materials
– Creation of commercial presentations
– Full project support from concept to implementation
– Collaboration with suppliers and outsourced specialists (designers, developers, marketers)
Achievements:
– Website creation in short deadlines using the Tilda website builder
– Took on multiple roles during team downsizing (design, marketing, project coordination, client communication), ensuring continuity of projects
I create design concepts and manage projects end to end.
I have strong expertise in:
– Developing visual concepts for offline projects and spaces
– Creating concepts for company marketing products and any physical products
– Designing key visuals for advertising campaigns
– Building brand visual communication systems
– Designing landing pages and digital materials
I am experienced in collaborating with teams and external partners, as well as presenting and defending design solutions.