Successful Job Post Examples: A Step-by-Step Guide to Writing the Perfect Job Ad

1. Start with a Clear and Engaging Job Title

How to do it right:

Your title should be simple, clear, and reflect the job role. If the position offers flexible hours or remote work, include that right in the title.

Example:

“UX/UI Designer (Remote, Flexible Hours)” — It’s concise and tells the candidate what to expect.

How not to do it:

“Looking for a creative genius to join an exciting international startup with endless perks!” — This sounds vague and unprofessional. Candidates need clarity, not fluff.

2. Introduction: Why Do You Need This Person?

How to do it right:

Briefly introduce your company and explain why you need this new hire. Show candidates that their role is important to your team.

Example:

“We’re an EdTech startup building an online learning platform. We need a designer to enhance our interface and make online education more enjoyable for users.”

How not to do it:

“We urgently need a designer to join our friendly team and help us succeed.” — This says nothing about the actual job or why it’s important.

3. List Responsibilities, But Keep It Short

How to do it right:

Focus on 4-6 key tasks. Avoid overloading the list with every possible thing the employee might do.

Example:

• Design and improve user interfaces
• Create mockups in Figma
• Collaborate with developers
• Participate in UX research

How not to do it:

“Perform any tasks requested by management.” — This makes candidates feel like they’ll have no defined role and will be overwhelmed with random tasks.

4. Set Clear, Realistic Requirements

How to do it right:

Include only the essential skills and experience needed to do the job well. Mention nice-to-have skills as a bonus.

Example:

• 2+ years of experience as a designer
• Proficiency in Figma
• Basic knowledge of UX research
• Bonus: Experience working in a startup environment

How not to do it:

“Proficiency in 10+ design tools and technologies (even if not needed).” — Unnecessary requirements like this can discourage good candidates.

5. What’s In It for Them? Show the Benefits

How to do it right:

Clearly outline what the candidate will gain from working with you. Go beyond vague terms like “competitive salary” — offer specifics.

Example:

• Flexible schedule and remote work options
• Paid courses and professional development
• Health insurance
• Corporate retreats and international travel opportunities

How not to do it:

“A friendly team and a salary depending on the interview results.” — This doesn’t give candidates a good reason to apply. Be transparent and detailed.

6. Call to Action (CTA): Guide the Candidate’s Next Steps

How to do it right:

Always end with a clear and encouraging CTA, telling candidates exactly what to do next.

Example:

“Interested? Apply on Ovde Jobs or message us on Telegram — we’d love to hear from you!”

How not to do it:

“If you feel like working with us, think it over and apply when you’re ready.” — Your CTA should inspire action, not uncertainty.

7. Avoid Common Mistakes: A Quick Checklist

• Keep it concise: No one likes to read long, cluttered job ads.
• Avoid generic phrases: Saying “we need someone responsible and hardworking” doesn’t stand out.
• Stay realistic: Don’t demand skills or qualifications that are unnecessary.
• Be specific about benefits: Generic promises like “interesting projects” don’t appeal to candidates anymore.

Example of a Well-Written Job Ad

Title: Accountant for an IT Company (Office/Remote)

Introduction: We’re looking for an experienced accountant to manage our finances and handle international contracts for our young IT company.

Responsibilities:

• Manage accounting and tax reporting
• Work with international contracts
• Communicate with banks and tax authorities

Requirements:

• 3+ years of accounting experience
• Knowledge of international accounting standards
• Ability to use online banking platforms

What We Offer:

• Flexible hours and remote work options
• Paid training and development
• Health insurance

CTA: Apply on Ovde Jobs or email us — we look forward to meeting you!